Paddock Club 3D animation

The client wanted a dynamic and exciting new 3D animation to promote their Net Zero by 2030 campaign throughout the paddock.

I worked with the client throughout pre-production to create storyboards and multiple animatics. In terms of art direction, they wanted the look to be dynamic, exhilarating and for it to convey the true speed of the cars. A lot of time was spent on the lighting to help with the overall mood of the piece.

The project was incredibly fun to work on and I’m super pleased with the final result. The final animation was played on a large screen at each of the races and needed to visually link to the new branding of the Paddock Club. 

Client: F1

Art Direction
3D Animation

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