The Phoenix Experience video was a challenging video that needed to work for a wide audience.
The main problem here was that this video needed to appeal to a 12 year old right up to someone in their 50s. My solution was to create something that has a very human element at the heart of the video, without being patronising or belittling.
Client: Phoenix Experience Date: September 2015
Services: Pre-production Art Direction Illustration 2D Animation